Email marketing is one of the best strategies you can use for growing a profitable blog.
A list of names and email addresses of people who New Zealand Email Database
signed up to receive updates and promotional emails from you is called an Email List. As a blogger, you will be collecting emails using opt-in forms on your blog. When you use email to promote your blog and services to your email list, it is called email marketing.
Why Should you Use Email Marketing for your Business?
According to the Direct Marketing Association, email marketing yields an estimated 4300 percent ROI, says entrepreneur.com.
Most new bloggers are slow to adopt email marketing New Zealand Email Database
because they think it is a slow and time-consuming process. Most would change their mind if they knew email marketing was the best way to connect with, and retain, customers. You get to land directly in your reader’s inbox and no other channel can get your business more visibility. People may not check their social media sites every day but they will certainly check their emails. With the prevalence of smart phones, people tend to check their emails several times a day. In fact, it is likely the first thing every person checks in the morning.
When you post on social media sites, you have to compete with other content to be seen. Moreover, social media sites like Facebook, Instagram, Twitter, and Pinterest can change their algorithm any time, which might limit your reach.
For example, Neil Patel mentions on his site (neilpatel.com) that on June 2016, the Organic Reach of a Facebook Page fell to a mere 2%. My friend’s DIY blog was hit severely by this update and her traffic plummeted overnight. Her Facebook page with 500K followers would reach New Zealand Email Database
only 10,000 people each time she made a post and only 200 of them clicked through to her blog. That is when she started to focus more on building an email list. She now has a list that is 50K strong. Every time she sends out an email, 30% of the people open it and 15% of them click through to her website. For example, just one email she sent out brought 6300 visits to her Crochet Baby Blanket Roundup post and earned her $150 in ad revenue in just one day. The bigger your list, the more revenue you can generate from it.
Recommended Article: 13 Free Crochet Baby Blankets
The saying “never put all your eggs in one basket” is not just true for your finances, but for your business marketing as well. Your email list is the only audience you will never lose to changes in ranking systems, which can plunge your traffic overnight on other channels.
How to Build an Engaged List
Your email marketing efforts will fall flat if you don’t have an engaged list. You have to warm your list and form a connection with them. The best way to do New Zealand Email Database
this is to write on a personal level. Start every email with a personal story but keep it short. People are more likely to buy from someone they know and trust. Be that person. For example, I have been sharing my struggles during this pandemic with my audience and that has really helped strengthen my bond New Zealand Email Database
with them. Write to them like a friend and not a salesperson. Do not sell in every email. Only 20% of your emails should be sales emails and the rest 80% should provide value to your readers.