Very well! And because I think this app has great potential for advertisers like me . I am sure that many of my clients ( or future clients ) will want to advertise on TikTok when they know the benefits it can bring them. That is why I have written this post, where: – I’m talking about advertising on TikTok – I tell you what buy netherlands phone number kind of brands it is suitable for – I explain the different ad formats that exist – I guide you step by step when creating a campaign on TikTok ads Will you accompany me to discover advertising on TikTok? Surely you are also interested – Improve your campaigns in Facebook Ads: 16 tricks to optimize ads [+ Gift Bonus] – 21 mistakes in Google Ads that you should avoid in your campaigns – How to improve the relevance score of Facebook Ads and lower the CPC of your ads advertising tiktok guide The mobile image with TikTok is taken from the super website Shutterstock What is TikTok? Before we talk about advertising and ad formats , let’s see what this TikTok is ( for grandmothers like me who have stayed with the “Instagram is the app of the moment” ) and some of the most interesting data for brands that want to advertise in it.
Right now TikTok has more than 1.5 billion downloads (it is the most downloaded app in the Apple App Store of 2019 ) and 500 million active users ( which is said soon ) and it is growing day by day. The average daily use time of the app is 52 minutes ( BuisinessofApps, 2019 ), 90% of users use it daily (and more than once a day) and it is already available in more than 155 countries and 75 languages. To say that it is one of the Netherlands Phone Number List most TOP apps of the moment is an understatement. Its popularity among the young ( and not so young ) is growing steadily. Although TikTok was born in 2016 with the name Douyin , its real launch was when ByteDance, the company that owns TikTok, bought Misucal.ly in December 2017, closing it in August 2018 and moving all its users to a renewed version of Douyin , called TikTok. AND BOOM . TikTok is starting to break it. And what is TikTok? We could say that it is a mix between Vine, Snapchat and the stories of my beloved Instagram .
users can upload videos of between 3 and 15 seconds ( or combine videos of stories of up to 1 minute ) and then edit them thanks to the multiple options of the app itself. The vast majority of videos are lip syncs and humorous videos . But the really cool challenges ( challenges ) that are created from hashtags. Wow, if you enter the app it is difficult to exit, because the content is very good, really. I did not expect. Another feature of TikTok is the gifts that users can give each other. During live broadcasts, TikTok followers can send the creator virtual “gifts” that they can purchase for certain amounts of “coins” ( users can buy coins in packs of 100 to 10,000 that cost from € 1.09 to € 104, € 99 ). These gifts turn into diamonds on the TikToker profile, which translates into popularity ( look Mom, I’m on TV! ) And real money, reaching $ 100 in diamonds. Not bad at all for good content creators.