As a small business owner, entrepreneur or infopreneur the quest to reach full potential is the core objective, and one of the things to avoid is giving away your power and authority to your prospects and customers in your respective field or expertise.
An email address says a lot more than just the message you have written or send from it. Unpaid email addresses are easy to get and use, so most of the small business owners, entrepreneurs or infopreneurs are reluctant to switch to a paid business email address, however these free emails addresses destroys your status as an equal and makes you appear needy and desperate to your customers and prospects.
As a small business owner, entrepreneur or infopreneur you must always present yourself as an equal at the very minimum to your prospects or executive email address search customers but preferably as a superior. Then, and only then, will you receive the level of respect from customers necessary to make them fall into a frame of mind that they must prove themselves to you and earn a place as your customer.
Below are some of the benefits you can accrue as a small business owner, entrepreneur or infopreneur from investing in a paid personalized business email address and the associated domain name.
With whatever domain you have associated your business email address with; whether it is your ISP domain name or the common free public domain email addresses available today, you are actually promoting those domains by the principles vested in power of leverage. For a small business owner, entrepreneur or infopreneur this is not the best way to invest the setup resources you have in establishing yourself. While using your own personalized business email account and domain you are promoting your brand using power of leverage which has a multiple effect on your lead generation.
Having a registered domain name means it’s a unique domain the whole world this give you the capacity to cast your prospecting net on the internet (worldwide), with unique positioning using SEO and PPC (par-per-click) services you will have the capacity within 24 hours to sell to 7, 019 people of the world. What an opportunity
Look professional, although a free email account may be working well for you. Free business email account gives away your credibility, authority and power as a professional making you look “behind the times,” and appear less established and less serious about your business.
With a personalized business email address and domain you can easily tap in the social media goldmine of LinkedIn, with ability to connect with top executives at different levels and other professionals where by expanding your outreach and visibility even greater, this increases your lead generation as well. With free email address you appear child play
Image is key to success, as the saying goes first impression matters; building business image or identity is an essential ingredient of success, putting your company name in front of the customers using every email you send is a very powerful tool in expressing your products and services to your prospects or customers, while free email account reduces your branding opportunities
With personalized email address, you don’t need to check multiple email accounts or worry about missing messages from your free email. All common email, like Hotmail and Gmail and Yahoo, let you forward all messages to any email address you choose. Meaning you can access all the emails from one business email address