Yellow pages are a business directory categorized according to services and products. These are a gateway to get all the information about entertainment, sports and all sorts of information. It is typically said as a business directory where you get information about products and services provided on a sequential manner. As the name resembles, they were printed on yellow papers traditionally. Now days it have also taken form of online directory business pages. This concept originated in sri lanka telephone number search when a printer working on a regular telephone was out of paper and instead yellow papers were used. Since then they came into being as the tag line of business directory. Officially Reuben H. Donnelley created the first yellow pages in 1886.Online it came into being very later but gained much popularity soon. This is most sought business accessed by customers over the world. Being online you can access any kind of information from it.
In it you get to know name, address and contact number arranged in alphabetical order of all the commercial units. These are also categorized under services or products category that allows you to get quick information you require. All the commercial organization dealing in any kind of business is listed here within a certain geographical area. Today it have evolved on a large scale. Every country has yellow pages for their people in their own local language. In United States this is name is not registered so many companies use this name. While in some other countries like Ireland, Romania, Israel, Netherland and Belgium these are called as golden pages. In Sri Lanka, these are called as silver pages or rainbow pages. It’s obvious about the popularity of yellow pages in the world. This is known with a different name but of great help to all of us. Generally, it published annually and distributed among the people freely. Traditionally it was published by a local phone company but due to large popularity and huge business it began to be published by many publishing companies.
Online it also known as internet yellow pages but typically they are just as vertical directories. It is defined as both consumer and business oriented and so the providers of internet yellow pages offer advertising too. The listing differs here with respect to search engines. It searches on the geographical area. When you are searching for some information then it helps you refine your search in a particular geographical and then will present your result. In this business the publishers gain by the advertising they do which can either be online or when published on paper. When the yellow pages are printed on paper then there are columns for advertising and the publisher get huge revenue from these columns. For advertising, the business has to pay in full prior to printing or pay monthly as declared in the contract for the year.