money spent tik tok users The cool thing about TikTok is that you don’t need to follow anyone to watch interesting videos . You simply have to go to the “Trends” section to start enjoying the content created by the youngest. I leave you with this video from ChicaGeek where she explains exactly what TikTok is and how to use it. That way the netherlands phone number format I don’t get involved so much. What users use TikTok? As with Musical.ly , the TikTok user profile is super defined: young people under 30 years old (66% of users). To be more specific: young people between 13 and 19 years old ( angelic ) with 20% of the total and other yanotanyoung-jokes are still young people between 20 and 24 years old ( I will catch them! ), With 32% of the total users. Wow, TikTok’s main target is Generation Z owlets . Oh, and it is used by more women than men (there are 2 million more women than men #sisterhood ).
the market, the trend is that more and more users over 30 start using the app . So, if you have a brand, whatever it is, it’s time to download it and learn how to use it. How can brands use TikTok? There are three main ways that brands can use TikTok and benefit at the marketing level. Creating valuable content in your Netherlands Phone Number List own profile. As has been done a lifetime with other social networks . Working with influencers to reach a wider audience. The same thing you do with Instagram . By advertising . Yes, paying the app to appear in your target’s feeds. Which is what we are going to with this post. Wow, all three ways are exactly the same as what you would do with Instagram. Or Facebook. But using TikTok. Sorry, it has been a useless section but I had to add it, in case some alien who has never used other social networks decided to read me. You have to think of all of them.
Can your brand be allowed to advertise on TikTok? Well, as it is a very small business with a little budget, the truth is that right now I do not think it can be allowed. Why? Because the prices paid on TikTok and the minimum investment to advertise is not available to everyone . Currently, the CPM ( cost per thousand impressions ) does not go below $ 10 ( think that on Instagram or Facebook you can get it for less than € 1 if you work hard ) -and beware that they can reach $ 300,000 for ultra-large campaigns- and you have to invest at least $ 500 ( in some of the formats that we will see later ).