It’s a paradox many new business owners face: You’re supposed to start building your email list before you launch, but how can you attract leads to something that doesn’t exist, even online yet?
You’re basically saying, “Hey, sign up for my thing. I swear, it’s gonna be a thing!”
What if I told you the shaving brand Harry’s gathered 100,000 email addresses before its product was even ready for sale? I’ll explain gatorbait net how they did it below, but that’s just one case study of many that prove there are several ways to do email marketing without even a website-if you get creative.
So if you’re wondering how to build an email list without a website, below I break down five tactics you can try.
1. Host a Giveaway
If you want rapid list growth, giveaways are a great place to start. They work well for a few reasons:
You’re able to offer something before your product is ready, and people love free stuff.
The deadline-driven nature of giveaways lends a sense of urgency to your campaign.
If you partner with influencers or other businesses, you can skyrocket the virality of a giveaway.
Even if your own product isn’t ready yet, you can leverage partners’ products as prizes.
Still don’t believe this stuff works? Rafflecopter grew its email list from zero to 35,000 using its own giveaway software. Travel blog Who Needs Maps doubled its email list in seven days without spending a dime by partnering with brands to sponsor the giveaway prizes. Foundr landed 13,603 email signups in 10 days by holding a competition.
Finding a Giveaway Prize When You Don’t H ave a Product
You’d be surprised how many businesses would be willing to provide their products as prizes for your giveaway. You just have to ask yourself, “What’s in it for them?”
Often, if you can prove to them that your giveaway will have an impressive reach (by sharing your current email list size or social media following, for example), you can get sponsors onboard.
But if you’re reading this post, you probably don’t have a huge reach yet. So another tactic is to offer to share the email addresses you gather from the giveaway with the sponsoring business. If you do this, be sure to include in your giveaway terms and conditions that you will be sharing participants’ information with third parties.
Here’s how Mariah Coz of Femtrepreneur did it. After she launched her giveaway and gathered new email addresses, she kept the giveaway list separate from her main list. Because her target audience was business owners interested in webinars, the first email to her new list of giveaway subscribers had a strong call to action to unsubscribe if they weren’t interested in getting more emails about webinars.
After that, those who stuck with her list received three more emails that were part of the launch sequence promoting her online course on how to use webinars in your business. You can actually download her exact post-giveaway email sequence templates here.
How to Host a Giveaway When You Don’t Have a Website
Even if you don’t have a website, you can host a giveaway entry form using one of these sites: