‘The Money’s in the List’, that’s a well known fact that’s drummed into newbie Internet marketers countless times before they realise growing a mailing list is often much harder than expected, until, that is, the newbie tries using eBay Classified Ads to grow his mailing list.It’s done like this:You place a classified ad., you avoid direct sales, and instead you offer a free report inviting best opportunity seekers mailing list people to join your mailing list. Once they join your list, your autoresponder sends an immediate ‘thank you’ message and another email goes out soon afterwards promoting the product and calling for the reader to buy.
Let’s say your ad attracts 200 visitors of which a mere 90 sign up for more information. Of those ninety, three people buy the product from the initial follow up email. You earn $150 which is much less than you may otherwise earn from selling products direct from the ad. Does this mean profits down the drain for you?
The reality is that few people purchase a product on first inspection, by direct linking or follow up email. People like to gain confidence in the seller before they buy, they like to ask questions; they need time to consider making a purchase; their budget might be tight best opportunity seekers mailing list today but they could buy from you next week perhaps – if there was some way to contact you later which is rarely the case for products sold off-the-page.
That’s because people rarely keep ads. promoting products they might buy sometime soon; but they may buy from someone who takes their contact details, sends more information about the product, who also answers their questions and treats them with respect. This is where having a sign up box beats selling off-the-page for virtually any product or service, subject to exceptions mentioned later.
Using our current example you have people to contact again, offering free gifts giving information about the first product, and promoting the same or other products at regular intervals.
Let’s take this one step further. You had three sales from the first follow up email, so now you recommend the product a few more times to those who did not buy earlier.