Search Engine Marketing, translated as Search Engine Marketing, includes all techniques, paid or organic, used to optimize search engine results. It may sound similar to SEO, but the concept has fundamental differences. While SEO focuses on things such as scannability and keyword usage , SEM can include practices like Tunisia Phone Number List Google Adwords campaigns or the use of sponsored links. SMM The relationship between SMM and SMO is the same as between SEM and SEO. Do you find it complicated? Let’s explain it to you! Remember that Search Engine Marketing has a broader scope than the techniques used in Search Engine Optimization? In the same way, the SMM – which stands for Social Media Marketing – is broader than the SMO. Therefore, the acronym SMM stands for all marketing actions focused on social media, whether organic or paid.
The idea is to find ways to put the brand in a position that generates engagement and commercial opportunities. What are the main SMO techniques? As it could not be different, it is useless to understand the entire theory of SMO without knowing the best techniques for its application. After all, it’s fair to assume that your competition will adopt a similar strategy, so it must be executed excellently. Below, you will find the techniques, practices and strategies that give the best results in optimizing social networks. Find the ideal posting frequency It’s no secret that knowing the correct posting frequency on your social media profiles is essential for an effective strategy. Posting too much can tire your buyer persona, while a low volume of publications can make you fall into oblivion. Of course, there is no magic formula to find the perfect balance between too many and few posts.
So there is only one solution: test and test. To perform the experiments, you can adopt the following strategy: For each network you are testing, schedule your posts with a predetermined frequency, two hours, for example. Maintain this frequency for a week, during which time you should closely monitor your metrics, such as the number of times it is shared, the level of interaction and clicks. The following week, reduce the frequency and continue to monitor the metrics. Do this week after week until you have enough data to compare and find out which posting frequency shows the best results. From this procedure, you will better understand the behavior of your buyer persona and identify the frequency levels that provide the best results.
it is essential that you look for the best days and times for each social network. To do this, you can follow a similar procedure to identify the best frequency for your posts. To get started, create Tunisia Phone Number List a list of all your past posts, their top metrics, and their posting date and time. By evaluating this list, you are going to identify trends regarding the timing of publication. For example, if you notice that 7 of your 10 most popular Facebook posts were published between this is a good indication of the best time to post.
Strategically repurpose content Doing SMO also means being smart about your content on social media. The concept of content clash has shown us that creating satisfying material to post on your channels is an increasingly challenging task. This is because only with really “great” content could we get the same performance as a few years ago, we would get with “good” content. That said, we know it’s great to produce great posts every day and maintain your desired frequency level. Therefore, you must reuse your content wisely. That article to which you devoted a lot of research and time can serve as the basis for producing content in other formats, such as infographics , webinars or ebooks.