o Marketing through email is a very fast way to create internet relationships. Just think about this, all you need to do is simply create an email and customize it to fit your prospect/reader for such things as; first name, email address and then just create your email letter and click away and off the email goes to potentially hundreds or thousands of people who are part of your database.
o Email marketing is so easy and simple it allows you to stay in touch with possibly thousands of people who are part of your hospitality industry email list and is uniquely different than traditional business in so far as ease of contact with so many customers/prospects compared to writing a letter and sending it out by snail mail.
o Email marketing is all about creating highly targeted campaigns that you can be in touch with possible customers who fit a particular target market and specifically send emails about your business proposal or sales directly to them…just by a touch of a button through the internet. Don’t you just love technology!
o Promotional advertising and marketing is taken to an entirely new level through the internet with utilizing marketing campaigns through emails. The potential market for you and your business is significantly expanded giving you a greater marketability and audience reach.
o Your email marketing campaigns can specifically target customers by demographics that you choose. For instance you want to market to an audience of business professionals within a 20 mile radius of your zip code…you can do that through the amazing world of the internet…specifically targeted groups based upon whatever characteristics and demographics you decide for your target market.
o If you’re a business professional email marketing allows you to target the specific audience you want to appeal to for new clients. Perhaps you are a lawyer specializing in injury cases. Your target market can be anyone who has been injured and hospitalized and send out a “broadcast email” to these targeted individuals telling them about your services and area of specialization.
o The stronger your selection of your target market, the greater the potential of success with your campaign. Set your parameters and decide on the specifics of the demographics that you want to market to…then go out and just engage!
o The way you create your email marketing campaigns is through the use of “auto-responders” which is an internet system that allows you to create and build a list of subscribers and customers who would “opt-in” to want to receive your emails and offers. And each email you send to them can be personally customized so that when they receive your email it’s like having a personal sales letter directly from You! The better customized the email, the higher likelihood of success you will have.