In a previous article, we addressed the importance of your email list in Internet marketing. It should now be clear that your list is essential for business development.
It is like your own virtual cash register – it is the cash producing vehicle for your business and without it and your subscribers, your business will go downhill fast.
Ok… in this article we will look at list cultivation, growth and maintenance.
List cultivation is essential to achieve growth and success in your online business, just like a growing customer base is essential to a physical business (like a department store).
It is a great feeling when you find your first lead, the type that you have generated yourself through hard work, not those useless “premium” leads that you buy (and I use the term “premium” very loosely).
A subscriber by themselves, however, is not worth much if you do not establish and nurture a lasting relationship with them.
It must be a relationship of trust buy email list online and integrity. You must listen to your subscribers – find out what they want and need. Having a high percentage of list members who un-subscribe will tell you that something is not working correctly in your business – find it and fix it!
It is essential to communicate with your list frequently. Do not lose contact with your list; they subscribed with you because they are looking for something that you promised to deliver. If you can not provide it, they will find someone else who will. At the other end of the spectrum, you should not over saturate them either. Your contacts may leave because they feel you are harassing them, you may even be accused of spamming.
Remember to fill your email content with tips and hints to help your subscribers. Then when you are ready to launch a new product, your subscribers will be more receptive to buying because you have provided quality information that solves their problem.
As your list grows, it will need care, feeding (with quality information) and also pruning. You should remove “bounced” emails from your list. A subscriber may change or abandon an email address. You will find some subscribers who will never respond to an offer and do not even bother to open your permission email – they stay blocked forever. Consider moving them into a group for unresponsive subscriber leads.
Once your list has grown to a decent size, consider breaking up or segmenting your list based on customer buying patterns and behaviour. You may have some subscribers who respond more favourably to a certain type of product or offer. Try keeping them in a separate or additional group.
If you must send sales pitches, never send two in a row. Space them out so there is no more than one sales pitch between each four or five emails. Be sure to include quality information and freebies – everyone loves freebies.
It is also essential when list building that you target the right customers in your niche (to put it simply, a niche or sub-niche is a certain area you have chosen to focus your marketing on). You can also separate your lists based on niche, if you are involved in multiple markets.
Figure out the focus of your marketing plan, and your list (who you want to attract and how) before you start building it. It will save you time later. Remember YOUR goal is to build your list, but your SUBSCRIBER wants whatever you promised him when he joined your list.
Do not ever forget to see your subscribers’ point of view. Getting them on the list is the easy part. KEEPING them is harder.
I will not lie to you, building a list is a lot of hard work. It takes time and attention to detail to do it right. But you know what? When it comes down to it, it does not seem like hard work at all – not like a dreary 9 – 5 job.
I will be the first to admit that I was scared stiff when I started out in network marketing. I had no intention of ringing anyone… EVER! Now I realise that the leads I am generating are so much better in quality – this has changed everything for me. This is because I know that these people are sincerely looking for guidance, they are not just filling out online surveys to win an iPod or something (yes, this does happen – I have seen it).