You generate accounts and measure the commitment and follow-up of them as a whole. In this sense, it must be taken into account that much of the difficulty in measuring the return on investment in a italy mobile telephone codes marketing campaign lies in the attribution . However, the ABM facilitates this monitoring, since, by knowing who we are targeting specifically, we achieve a more exhaustive measurement when evaluating the success of the campaign. In this way, with ABM we ensure that we spend less time and resources on marketing campaigns that do not generate new business or commercial value. How to design an ABM campaign: 5 phases of account based marketing that you must follow Learn the phases in which you can develop an ABM campaign for optimal and successful execution. Take note! 1.
Either specific accounts or by sectors. The difference is that if we work with specific accounts , the process is more expensive but also more precise, since you personally contact each of the decision-making profiles of the company through personalized content for the company itself focused on solving their pain . In the case of doing it by sectors , the process is not so surgical. You can establish what type of companies and what sector you are Italy Phone Number List interested in and offer personalized content for that specific sector, so that when you get in touch ( also manually ), the content to offer will be the same in several cases and you optimize resources offering equally valuable content. 2. Discovery of decision-making profiles This point would be the equivalent of defining who is our buyer persona , that is, the profile with which we have to contact and capture their data.
In the first point we have defined which companies we want to address specifically and by sector, in this case we define with which person / position specifically of the company we must establish a relationship. This will also help us discover what this potential prospect needs, what are their challenges, complaints, needs, etc. 3. Design of the content strategy In this section, we must establish which channels we are going to use to contact these profiles. By default, and as they are mostly companies in the B2B sector, LinkedIn is the ideal social network to carry out this type of strategy. Specifically, with LinkedIn Sales Navigator , we will be able to do a very good segmentation and contact the defined profiles by sending personalized inMails .