Some of the most important are the SEO title, the meta description, and the H1 title. Among the optimizations that you must make is the use of the keywords that you found in each meta tags of your product and category pages . Remember, each page should have a unique title and description to avoid cannibalization and duplicate Chile Phone Number List content. To create more impact on your meta tags, you can include: outstanding product features, words that call to action like “buy”, “learn”, “offers”, “on discount”, etc., your Unique Selling Proposition (USP), such as free shipping, one-day delivery, refunds, etc.
Expand the description of your products Product descriptions, in addition to giving your users more information about what you sell, show Google what your page is about . Therefore, you must create original and attractive descriptions. One of the best SEO practices for e-commerce is not to copy the information you find on the manufacturer’s page, as you can be penalized for having duplicate content. A good description has the following elements: is unique, include your keyword, incorporates latent semantic indexing (LSI) keywords to enrich the information Google receives, It is at least 500 words long to avoid Thin Content issues . Optimize your images Add Alt Text tags to each image you upload to your virtual store.
positioning in search engines. Create a friendly URL The URL friendly are easy to understand directions by users , as cast key information so they can quickly know the page content. To create friendly Chile Phone Number List URLs you must take into account the following aspects: use the hierarchy of your page (domain, categories, sub categories and product), keep them short and simple, include your keyword, use hyphens to separate the words, avoid using parameters (color, size, price, score, etc.). An example of a friendly URL is: seo-strategies-for-electronic-commerce Add structured data Structured data enriches your snippets by displaying more information about your product directly on the SERPs. This data shows, for example, the ratings of other users, the price or the availability of a product.
Adding structured data also brings you closer to conquering Google’s zero position: we call them Featured Snippets . For virtual stores, the most interesting types of featured snippets are lists and tables. It is worth optimizing your content to reach that position, since you gain a lot of visibility in the SERP. seo-strategies-for-electronic-commerce According to Neil Patel , by working with structured data you provide search engines with more information that can increase your CTR by up to 30% . 4. Optimize your home page The home page of your virtual store is the gateway to the internal pages of your website.